Another Black Swan for Dior

Earlier this week, it's been announced that Black Swan actress, Mila Kunis has been tapped as the new face of Christian Dior. Her campaigns, shot by Mikael Jansson, will debut in China next week and in the US later this month, appearing in The New York Times on the 29th of January. She now joins the likes of fellow Aronofsky muse Natalie Portman, Charlize Theron and Marion Cotillard as the faces and ambassadors for the bespoke fashion house. Now, let's be real shall we?

Looking at the images that have surfaced, I must express a disappointment with the final result. On paper, anybody would think that Kunis and Dior would be a great match, but in reality it seems a bit off. Visually at least. In the campaigns, though still remarkably beautiful, the actress looks like she's been stripped of everything she's known for. Sass, edginess, raw sexuality...all of that went out the window and instead, we are presented with what looks like a young ingenue, with a face scrubbed clean of everything worldly, and an attitude that is just a little too ill-fitting for the vibrant nature that Mila is known for. Somehow, Dior has managed to make her normal, run-of-the-mill and almost mannequin like and it is not good. Remember when British Vogue tried to de-chav, and de-WAG Cheryl Cole for their cover? Didn't work did it? The same thing happened here. Likewise with Blake Lively and her Chanel Mademoiselle Bag campaigns (I still don't know what Uncle Karl was thinking. Maybe he got entranced by Blake's boobs too much, like staring at the sun for too long...).

Fortunately, these first few images are just the beginning for Kunis and the brand. The label has stated that the actress will front Dior's 2012 media plan, alongside the Spring campaigns. Here's hoping for better campaigns! Also, lay off the Adobe. They never made Marion or Natalie this badly photoshopped! Seriously. 

These outtakes look way better than the finished ads. Just sayin. 

What did you think?

[images: Mikael Jansson via fashionologie]